News & Blog

Why your job ads are probably a waste of money (and what you can do about it)

If you’re still investing all your hopes, dreams and valuable recruitment dollars in the same old media, it could be time to look at what other options are out there. Our 2018 media analytics report is designed to get you thinking and inspired. Download now.

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23 May

5 ways your SME business can build an enticing Employer Brand

If you think of the leading firms in your industry, who comes to mind? If you asked your staff which business they would most like to work for (if not yours), what do you think they’ll say?
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23 May

3 reasons why your small business needs an employer brand.

“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, CEO, Amazon
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14 March
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22 February

Recruitment Advertising Report 2018: What worked, what didn't

With the unemployment rate at a record low, now is statistically the easiest time to find a job in NZ since 2008.
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19 February

New Zealand Recruitment Advertising in 2018

2017 has seen massive changes in the recruitment landscape. More matching platforms have emerged, job search engines have increased. We want you to know what is coming down the pipeline in online advertising and marketing as you plan your recruitment advertising for 2018.
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01 February

Don’t Copywrong, copywrite!

It can be a struggle getting the right people to apply on your job ads. Sometimes this can be a market factor, but a lot of the time it can come down to how your job advert is written.
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24 January

Recruitment = Marketing

Job Seekers have the power of a connected world on their side, this means your business needs to engage in marketing strategies to reach your candidate audience.
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04 December
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16 August

Job Seeker Traffic Update 2017

The most common question we hear from our clients in both countries is ‘where should we advertise?'
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10 August

Match Made in Employment Heaven?

A tidal wave of ‘profile matching’ services promise to revolutionise hiring by delivering candidate ‘matches’ instead of applications. But is this really going to save SME hiring managers time and money? We’re not so sure.
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27 April

Why you should be using Employer Branding in the battle for NDIS talent.

The NDIS rollout will place participants in the driver’s seat by providing funding to them directly. If you’re an NDIS provider, here’s how a strong Employer Branding Strategy can help secure top talent.
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08 February

Keep your talent pool full with an ‘Always On’ approach – and reap the rewards.

Think that your industry isn’t trendy enough to attract talent in droves? Think again: a consistent, persistent Employer Branding strategy can make all the difference.
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27 January

Which Australian media are delivering candidates?

Outstanding media statistics released today...
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05 January

Auckland's Labour Shortage: The Tip of the Iceberg

It’s not news that there is an ongoing shortage of skilled labour to support major infrastructure projects and housing developments in the Auckland region.
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04 January

When it comes to talent attraction, it’s time to think like an online retailer.

Years ago, if you wanted to buy something, you would go to a brick-and-mortar shop, assess your options, select one and take it to the counter. But times have changed and the competitiveness of the online marketplace demands new strategies to attract and convert buyers.
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19 December

3 reasons to consider Instagram for your next campaign

At Big Splash, we’re pretty passionate about attracting great talent – even if the methods are a bit unorthodox. We’ve had a few queries about Instagram lately, so here’s our take on when this medium might work for you.
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12 December

Recruiting for hard-to-fill roles with Facebook advertising: A Big Splash True Story.

Tiny target audience? As part of a multi-pronged approach, Social media advertising can be the gift that keeps on giving.
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14 November

Creating job ads that get the good candidates excited

Great candidates are out there. If your job ads aren’t finding them, it's time to re-evaluate your advertising strategy.
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19 October

How do I attract more qualified applicants?

As a small business, it can sometimes be challenging to get candidates with the right qualifications to apply for your open job ads. You may not have the visibility that some medium and large companies enjoy, or you may be operating in a niche market which makes you difficult for candidates to find.
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13 October
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04 October

It’s time to give Social Recruiting a go.

If there’s one thing you can guarantee, top talent are on social media, and they’re doing it well.
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26 September

Is your recruitment advertising hitting the mark?

Even if you thought about it, you would be hard pressed to say how many advertising messages you've seen today. Research shows the average consumer sees more than 3000 messages a day!
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